This think about valuable information will allow you to know which areas to focus your efforts on to design efficient improvements that generate positive results.
Conversion Rate Optimization (CRO) is the process of improving aspects of your website and content to boost conversions.
The people-centered method
Now that you know—through quantitative analysis—what actions users take telegram data when visiting your website, you can interpret the reasons for their behavior. This method is known as qualitative data analysis.
You can’t optimize your site for every type of user: it’s extremely important to know business intelligence: what is it and where to start? relevant data to make improvements focused on your ideal customer. To obtain this data, you can conduct focus groups, user testing, and satisfaction surveys, among other actions.
This type of evaluation also helps optimize conversions because there is some information that cannot be obtained through data processing. Using a human-centered approach, the following questions can be answered:
Why do users engage with the page?
What words do they use to describe your products and services?
What feature or service can improve the customer experience?
By combining quantitative data with this information, you can gain a deeper europe email understanding of which pages on your website you can optimize to engage your audience and drive conversions.
But be careful. There are many bad practices commonly used in conversion rate optimization. These include:
Conjectures, assumptions and hunches.
Imitate the competition.
Implement changes based on opinions, not data.
Actions that are not data-driven tend to hurt your Conversion Rates.
How does Conversion Rate Optimization work?
There are four specific areas of every website that have significant potential for optimization and contribute to increased conversion rates.