It remains impressive to see how brands create a hype online around, for example, the launch of a new product or service. These are interesting cases in which brand experience plays a major role, but how can that brand experience strengthen your brand online? My article full of practical examples provides an answer to this.
In the article 7 principles for optimal online fashion & brand experience, it was already stated how companies need to mobile phone number data updated 2025 have a clear story online in this day and age. In her article, she mentions seven principles that contribute to that authenticity and experience for a brand.
The Brand Equity Model as a Guide to Brand Experience
The Brand Equity model by Kevin Lane Keller explains how to create a strong brand. Below I will further explain the model with concrete examples, and also give two cases of companies that have done this well online in my opinion. not hear about every day. So these are not brands like KLM, Heineken or BMW Netherlands, but other brands that in my opinion have successfully created an online experience,
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Four steps
Marketing professor Kevin Lane Keller has developed the well-known Keller’s Brand Equity model, which contains four steps to build and manage a brand that fans will also support. The idea behind his model is that brands with a strong brand experience sell more products online. To build a strong singapore lead brand, you have to find out what consumers think and feel about your product. To do this, you create the right experience around your brand, so that the consumer has a positive thought, how to have more efficient inventory control? opinion and perception about it. Every consumer consciously or unconsciously goes through the four steps below to come to a final judgment about your brand.