Being able to come out as a brand image comes from parts together, which are Components of Brand ImBrand Identity is the identity or identity of the brand. It is something that companies create to present their brand identity. Brand Identity is the face of the company, the first front for customers to see, such as the brand name, logo, slogan, brochure, brochure, billboard, business card, letterhead. Brand Identity also It is relat to other parts of the company, such as the products or services provid to customers. and possible from the vision brand .

Extent It can be said

Positioning Brand relationship with customers Hungary B2B List brand personality brand value brand concept product or service features Quality of products or services to various after-sales services. Brand Identity creation is necessary to create a relationship between the brand and the customer. Brand Identity can be divid into groups as follows : Graphic Identity such as logos, pictures, text, colors, or identity that can be touch by the five senses, namely form, taste, smell, sound, touch, and also includes appearance.

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It is something that companies

Contact surface Behavioral Identity B2C Fax or identity link to behavior or customer journey, for example, designing an application to buy products to suit target groups in the digital age Functional Identity or identity that emphasizes brand or product features, such as Fitflop shoes that are healthy shoes. Importance of Brand Identity A good Brand Identity will make us stand out from the competition. cribility in the market. In delivering the value of the product or service for a good customer experience, sales opportunities when our brand is already strong. Have a base of customers who make repeat purchases and become loyal customers to the brand making it easier to penetrate new markets because the brand can guarantee confidence to a certain.

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