The long-term The sales interview for starting a franchise Here we are at the sales interview, the success of this phase comes from how prepared the candidates are. You could, in fact, find yourself losing HUNDREDS of hours on the phone or worse, running around Italy like a top, ending up selling an affiliation every 150/200 meetings, a grueling job. This does not mean that sooner or later you will manage to find someone.
The third point also the result
of the previous two, is the long-term project. The The long-term risk of selling to the first person who has the money to open is just around the corner. It happens out of exasperation, trust me, spending 4/500 hours to find an affiliate, practically 50 full days of phone number library work, is a bloodbath. What happens, however, is that here there is an additional risk, that of working with people who do not follow the guidelines correctly, sometimes they measuring campaign effectiveness do not do all the work and consequently do not obtain results, which in the best case scenario leads to disappointment, in the worst to the closure of the store.
How to solve this dangerous puzzle?
The way is to create the WHOLE format around an ideal affiliate. I The long-term am not talking about a marketing exercise, but a real and concrete chine directory radical business choice. Let’s see what it means in practice.