For a company to attract The impact more customers and increase its sales online , it is not enough to simply invest in SEO or Google Ads . The website must be developed on a robust and reliable platform, such as WordPress , with an optimized structure to ensure that the traffic generated actually converts into leads and sales .
Why does a well-optimized website make a difference?
Loading speed : Slow pages increase bounce rates, hurting both SEO and ad conversions.
Responsive Design : A website gambling data india needs to work perfectly on mobile, as most searches are done on mobile devices.
Ease of navigation : A visitor should be able to quickly find what they are looking for, without having to click too many times.
Well-positioned call-to-action buttons : A clear
CTA (call to action), such as a WhatsApp button or contact form, facilitates conversion.
Professional visual identity : A well-designed design conveys credibility and trust to visitors.
Quality images and videos : Own digital marketing one to choose visual content, in high resolution, makes the website more attractive and reinforces the company’s authority.
Clear and objective texts : Direct and well-organized information makes it easier to read and increases conversion.
Intuitive layout : A visually organized structure directs the visitor to the most important areas, increasing the chance of conversion.
How does this affect SEO and Google Ads?
SEO : Well-structured websites rank better and generate quality SEO leads , as user experience is one of Google’s criteria.
Google Ads : Google prioritizes user experience in ads. An optimized website reduces cost per click (CPC) and improves conversion rate.
Practical example: A dermatology clinic in Rio de Janeiro invests in Google Ads and local SEO to attract patients in the znb directory region. If the website is slow, confusing or does not have clear buttons for scheduling, visitors leave without converting, increasing rejection and time spent on the website. In this case, investing in a website redesign is an excellent idea!
On the other hand, a fast, responsive website with a prominent booking button at the top of the page increases the conversion rate, maximizing the return on investment.
Your website is the foundation of any successful digital marketing strategy. Before you invest in traffic, it’s essential to make sure your website is ready to receive budgets and convert visitors.
Great! Let’s continue with these topics. I’ll start with “Common mistakes when investing in SEO and Google Ads” and then we’ll move on to the others.
Common mistakes when investing in SEO and Google Ads
Even though they are very effective strategies for selling more on the internet, SEO and Google Ads require planning and correct execution, by experienced agencies that know Google’s guidelines.
Many companies make mistakes that harm campaign performance and reduce return on investment.
Check out the main mistakes and how to avoid them:
1. Not setting clear goals
Many companies invest in SEO and Google Ads without having clearly defined goals. Before starting any strategy, it is essential to answer the following questions: What do you hope to achieve? More leads? More sales? Greater brand awareness?
How to avoid: Establish KPIs (Key Performance Indicators) such as conversion rate, cost per acquisition (CAC) and return on investment (ROI).