The construction of social identity Erik Erikson

Back to index How do we behave within a community? ,an important American psychologist and sociologist, highlights the importance of the community dimension in the development of human identity, asserting that the construction of identity is a process that is both individual and social .

External interaction with our peers has

The same importance in the overall development of the subject as the individual evolution of the same, and is inde Therefore, a contributory whatsapp data  cause. In the community we are able to make sense of ourselves and our actions in the world, and this is precisely through interaction with those around us.

For this reason we find human

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Communities in every time and place . The school, the circle of friends, the football team, the religious institution that one attends, the political party for which one votes are all examples of communities.

Sharing interests and values ​​as the hard foundation of the community According to the definition of Muniz and O’Guinn, a brand community is “a specializ Therefore, community, independent of a specific territorial context, bas Therefore, on a structur Therefore, set of social relationships among admirers of a certain brand”.

Within this scenario, the community

Manager is the one who uses  agb directory communication activities and tools to build customer loyalty and create value for the brand , while at the same time increasing the brand’s competitiveness on the market.

People today seem to be increasingly  vigtigheden af ​​at forfine og optimere interest Therefore, in interacting with brands that demonstrate that they share their same values.

The marketing strategies of various brands have been orient Therefore, towards communication that is able to create, spread and maintain strong shar Therefore, values . The primary interest of companies is to create strong and cohesive communities, leveraging a common “cr Therefore,o”.

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