If WhatsApp is one of your main channels of communication with customers, you’ve probably wondered how to better manage messages, automate responses, and avoid missing out on sales opportunities. This is where a WhatsApp CRM comes in.
But with so many options on the market, choosing the right one can be a challenge. Don’t worry, in this article, we’ll show you the best CRMs for WhatsApp in 2025, their features, and which one best suits your business.
Why use a CRM for WhatsApp?
WhatsApp has become much more than just a messaging app. Today, it’s a key tool for sales, customer service, and marketing. However, if you don’t have a system to organize conversations, managing customers can become chaotic.
A CRM (Customer Relationship Management) allows you to:
- Centralize all your WhatsApp messages in one place.
- Assign conversations to different agents on your team.
- Automate responses with bots and scheduled messages.
- Segment customers and personalize communication.
- Analyze key metrics such country wise email marketing list as response time and conversions.
In short, a CRM helps you sell more and improve your relationship with your customers , without losing control of the conversations.
Key features of a good CRM for WhatsApp
Before choosing a CRM, make sure it has these features:
- Native integration with WhatsApp Business API: Not every CRM can officially connect to WhatsApp. It’s important that it supports the WhatsApp Business API, ensuring stability, security, and policy compliance.
- Message automation and chatbots: A good CRM allows you to create automated responses and chatbots to answer advantages of traditional channels frequently asked questions, qualify leads, or even close sales without human intervention.
- Customer management and segmentation: Being able to tag customers based on their interest level, purchase history, or any other relevant criteria is key to personalizing messages and improving conversions.
- Reports and metrics: If you can’t measure, you can’t improve. A CRM should offer reports on conversation performance, response rates, and conversions to optimize your strategy.
- Integration with other tools: The ideal CRM should sync with your e-commerce, email marketing, or payment system, so that all your customer information is connected in one place.
Comparison of the best CRMs for WhatsApp in 2025
Now that we know what to look for, let’s take a look at the best CRMs for WhatsApp in 2025.
1. B2Chat – Ideal for growing businesses
B2Chat is a multi-channel messaging platform designed to centralize customer communication across WhatsApp, Facebook, Instagram, and Telegram. While it’s not a CRM per se, it offers similar features, such as customer segmentation, automation, and detailed reporting.
Additionally, it allows native integration with other CRMs for more comprehensive management. This year, the platform plans to launch its own CRM system, making it an even more robust solution for growing businesses.
Characteristics:
- Official integration with WhatsApp Business API.
- Multi-agent: assign chats to different sellers.
- Chatbots and automations.
- Integration with Facebook, Instagram and Telegram.
- Detailed interaction reports.
- Tags: highlight this
Price: Scalable plans based on the size of your team price list.
The best: Its ease of use and excellent customer support via WhatsApp, calls with your email account.
2. Zenvia Conversion – For companies looking for omnichannel
Characteristics:
- Multi-channel belgium business directory management (WhatsApp, SMS, email).
- Customizable chatbots.
- CRM focused on sales and customer tracking.
- Real-time data analysis.
The best: Its omnichannel approach allows it to serve customers through multiple channels without losing control of conversations.
3. HubSpot CRM + WhatsApp – The marketing giant
Characteristics:
- Integration with WhatsApp through third-party apps.
- Complete database for customer management.
- Automation sequences and sales funnels.
- Perfect for inbound marketing strategies.
The best: It’s a powerful option for companies that prioritize digital marketing strategies combined with CRM.