Having a fast and responsive website isn’t enough if no one can find it on Google, right?
Technical SEO ensures that your website is correctly indexed by search engines and has a better chance of appearing in the top positions on Google and other search engines.
Small mistakes in this area can hurt your ranking and limit organic traffic, meaning potential customers simply won’t find your business.
Maybe you’ve already invested time and money
In your website, but you feel like it ‘s not generating organic traffic , or you notice that your competition dominates the top search results.
Perhaps the agency that developed your website did not apply good SEO practices, leaving technical details aside, or you simply never knew how important these factors were.
But now that you understand that technical SEO is essential , how do you fix it?
Common technical SEO issues that could be hurting your site:
Poorly structured and keyword-less URLs – Long, confusing or irrelevant addresses make ranking difficult.
Lack of optimization what to look for on a developer’s resume for fast loading – Google prioritizes fast and well-structured websites.
404 errors and broken links – If Google finds too many pages unavailable, your site loses authority.
Poorly configured meta descriptions and titles – Generic or poorly written texts reduce the click-through rate in searches.
Absence of an XML sitemap – Without a sitemap
Google may not crawl all pages correctly.
Misconfigured robots.txt file – It may be blocking important pages without you realizing it.
How to solve SEO problems?
Adjust URLs – Make is traditional seo failing? them short, clear, and Google-friendly, using relevant keywords.
Optimize loading time – In addition to improving user experience, it is a ranking factor.
Fix broken links and implement 301 redirects – Prevent visitors (and Google) from finding non-existent pages.
Write optimized titles and meta descriptions
Eye-catching and direct, to encourage clicks in searches.
Create and submit an XML sitemap – This helps search engines index all pages correctly.
Review your robots.txt file – Make sure important pages are not being blocked.
If you want a website that aruba business directory really generates traffic and appears on Google, it’s not enough to just have a beautiful design.
If your company does not have the technical knowledge to resolve these issues, hiring an agency specialized in WordPress may be the ideal way to ensure that your website has the structure, speed and visibility to grow.