Technical SEO for multilingual websites is essential to ensure your site is accessible to a global audience. With so many languages and regional differences, technical SEO becomes the foundation for increasing visibility. Without proper handling, multilingual sites can miss out on huge potential to reach international markets.
However, managing a multilingual website is not without its challenges. There are some common issues that often arise. However, you don’t have to worry because we will discuss in detail the issues that often arise in technical SEO and the solutions you should take. Stay with us until the end!
Common Issues When Managing a Multilingual Website
Managing a multilingual website can be afghanistan phone number data challenging, especially when it comes to technical SEO. Here are some common issues that are often encountere when managing a multilingual website.
Incorrect URL structure.
The first problem is an incorrect or poorly organized URL structure. This is often due to a lack of clear distinction between language or regional versions of a page, such as the lack of use of subdirectories or ccTLDs (country code top-level domains).
Incorrect URL structure can negatively impact how an operator can increase conversion both users and search engines . Search engines may have difficulty differentiating content based on language or region, which can lead to incorrect indexing of the page. This can reduce the visibility of the site in search results and degrade the user experience.
Example: If a site has a page like sitename.com/produk for Indonesian and sitename.com/products for English without a clear marker indicating that these are versions for different regions or languages, search engines may not understand the difference and treat both pages as identical.
Duplicate content
Duplicate content is the same content consumer data appearing on more than one URL.
This can happen if the URLs for different language versions do not have the correct hreflang tags or the content is translated but not managed properly. This issue can confuse search engines, which may have a hard time choosing the most relevant version to display, which impacts SEO rankings. If search engines perceive two pages with similar content as different, the site may be penalized for duplicate content.
Example: If you have a page like sitename.com/about-us in English and sitename.com/sobre-nosotros in Spanish without explicitly indicating that it is a translated version, search engines may consider both pages as duplicates.