Content Becomes Accessible to the Entire Community
One of them, and also one of the main ones, is that it is a way of doing inclusive marketing , since through the alt text the content becomes accessible to the entire community , including those users who may have some visual disability. We must also think that when content is accessible to everyone, …
Understand Performance and Make It Easier
Apart from that, two very interesting new metrics have been create to better understand if there is engagement by users: average interaction time and sessions engage by the user . In addition, these changes make it much easier to understand performance and make it easier to get positive changes right. What we like least about …
An Evolution of the Previous System
However, google analytics 4 should not be seen as an evolution of the previous system, but as a completely new web and app analytics system , since its tracking is base on events, and not on sessions, as universal analytics did. The arrival of ga4 is due to the great changes that the digital world …
Updating and Refining Buyer Personas Over Time
That is why the buyer persona helps us to understand more about our ideal client or clients (which normally range between 3 and 8). Updating and refining buyer personas over time all the data of our clients can become outdated over time, also the information that we have built from our buyer personas. As this …
We Recommend That the Message You Send to Propose
To increase your chances of success, we recommend that the message you send to propose the completion of the survey has an attractive design and that you offer something in return , such as a prize or some type of discount. Another option is to conduct offline surveys. We only recommend these if your target …
What Do You Need to Know About Your Ideal Client
In the next section i explain what you need to know about your imaginary client, so you can use it as a guide to prepare your interview. What do you need to know about your ideal client? The goal of the interview is to gain information to guide your inbound marketing campaigns, so asking the …
Several Profiles for Different Typical Client
Creating a good customer profile is not difficult, but it is necessary to investigate thoroughly and know how to ask the right questions so that they respond to their objective: to guide the content of your inbound marketing campaigns. Of course, you can have several profiles for different typical clients, although the ideal is to …
Contents That Are Accompanied by Links
Look at direct basically competition your competition can give you ideas on how to increase your click through rate. Look at their newsletters, their ads, their social media posts, their landings (landing pages) and their articles. In short, in all the contents that are accompanied by links and write down the aspects that you consider …
Positioning and if It Is in Social Media Content
If it is in web content, the page will improve its positioning and if it is in social media content, our visibility will increase. On the other hand, it can also be part of an email marketing or sem campaign, and its high percentage will be a sign of high performance. How is ctr calculate? …
Charge of Making Your Goals Possible
Team members humanizing your company facing the customer is important and even more so if it is 100% online . Knowing who is behind a project not only gives the consumer security, but also peace of mind knowing that there is a great team behind it. Therefore, it is important that in this first meeting …
Client Has Already Told You What
Greater coordination and order. Personalization and adaptability of the service. Higher security transmission. These are the 10 topics you should talk about with a new client 1. Objectives of both parties throughout the sales process, the client has already told you what some of their objectives are and what they want to achieve by trusting …
Social Network Designed Exclusively
Twitch twitch is an exceptional case, since it is a social network designed exclusively for the transmission of live video, so hashtags are not as relevant as in other social networks. Despite this, there are some that are used with some frequency: #twitch: it is a generic hashtag. #gaming: a very generic hashtag for content …