Inbound vs. Outbound Marketing Which is the best choice for your business
Every marketer’s goal is to reach the right audience with marketing strategies. Are you looking for customers who are ready to buy or those who don’t even know what they need yet? The answer to this question is the difference between inbound and outbound marketing. Both strategies are successful when used at different times and …
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How To Plan Your Instagram Grid Layout
A good Instagram strategy isn’t just about finding the best times to post A FEW photos and videos or keeping a 24-hour lookout for your competitors. One thing many businesses and content creators forget is that Instagram is a purely visual app. Just like Twitter has tweets and YouTube has videos, Instagram focuses on visual …
Digital Influencer Why are they so popular?
If you’ve ever planned a digital marketing strategy for your brand, you’ve considered influencer marketing. Whether you’ve taken the idea further or are still considering it, you may still be wondering about the impact of this strategy. After all, while we should follow the trends, the health of our business always comes first. In 2022, …
What to expect from SEO in 2023?
SEO is one of the key digital marketing activities that delivers the highest return on investment (ROI). If you still don’t know what SEO is and how this technique will benefit your business, check out our article “Search Engine Optimisation (SEO)“. With each passing year, SEO becomes even more relevant to businesses. Search engines have …
Which Social Media Platform is Best for Your Business?
No doubt that every company should enter the world of social media. These days, it is increasingly crucial to be present on various platforms to improve visibility and stay relevant within your target audience. For businesses, networks are other ways to increase brand visibility and improve customer service. These platforms are where people share information, …
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What is Google Ads and How Does it Work?
Nowadays, everyone uses online search engines What is Google whether it’s to search for a product or to look for answers on a specific subject. That is a massive opportunity for any business to reach out to potential customers by delivering the product they are looking for or providing them with the correct answer to …
4 Best ROI Digital Marketing Strategies!
Return on investment is one of the main, if not the main, factor that any business must measure. That applies to every business investment made, and marketing is no exception. Digital marketing has many possible channels and strategies you can use to communicate with your customers, and not all of them have a high return …
Search Share of Search Engines by Country
Portuguese searches on the leading search engines in the last 12 months. Google continues to dominate the European market, and Portugal follows the same trend. When we look at all Google platforms, it’s still above 96% in the searches performed, followed by Bing, Yahoo and DuckDuckGO by a wide margin. Source: StatCounter Global Stats – …
What is Content Marketing 7 benefits
Content Marketing is What is Content without a doubt, an Inbound methodology. We can say that inbound marketing is any strategy that aims to capture people’s interest in a non-invasive way. Companies launch “bait” – in the form of relevant and relevant content for the consumer – so that it is people who seek the …
What is Affiliate Marketing The 5 Benefits
You’ve probably heard of marketing, but you’re not sure what it’s all about and what benefits it can bring you. What is Affiliate Affiliate marketing is a popular tactic to boost sales and generate significant online revenue. It’s hugely beneficial for both brands and affiliate marketers… What is Marketing? marketing is the process by which …
7 Reasons to invest in Email Marketing
Email marketing is a very effective digital marketing strategy that consists of sending emails to a database of customers or leads. A good email marketing strategy will allow you to convert leads into customers and one-time customers into regulars. The main advantage is its ability to scale the process of personalised (one-to-one) communication. A recurring …
Unraveling The Significance Of Phone Numbers
Phone numbers have become an indispensable aspect of modern communication. The Digital Key The serving as virtual keys to unlock the vast digital world. From their humble beginnings to the sophisticated forms they take today. The phone numbers play a vital role in connecting people. The businesses. The and ideas across the globe. The Genesis …