Mobile Users in the World Use Voice Search
Voice search usage statistics mobile users adopt voice search faster; in fact they are three times more likely to do so. Currently, around 31% of mobile users in the world use voice search more than once a week. Most of these users (just over half) are under 18 years of age. The development of voice …
Rather Integrate Purposeful Marketing
That’s why it’s important to choose causes that are close to your heart and resonate with your brand. Focus on experience, not trend. Your focus should be on creating a pleasant experience for your customers, and building brand loyalty throughout the buyer’s journey. Don’t shift your focus to a particular trend, rather integrate purposeful marketing …
Campaign for Melbourne Rail Network Targeting
The crude awakening campaign aims to protect the world’s coastlines against oil spills. With the company’s help and a strong base of supporters, three laws have been passed to impose stricter rules against companies drilling offshore wells. Australia metro trains: dumb ways to die marketing agency mccann-melbourne created an innovative campaign for melbourne rail network …
Image of Person Wearing Blue and Gray Shoe
Why does he do what he does? Your marketing efforts don’t just impact your customers, they define your entire business. Image of person wearing blue and gray shoes on beach. See, for example, the adidas and parley product line . Adidas’ purposeful marketing efforts focus on the plastic pandemic plaguing the oceans. Their video campaign …
Purposeful Marketing Plays an Integral Role
A purposeful brand is one that goes beyond results and focuses on, and supports, some particular cause, mission, purpose, or vision. As mentioned before, it is a relatively new environment in which many companies, businesses and brands seek to connect with their audience. According to a Forbes interview , a purposeful brand is a successful …
Compelling Social Graphics and Optimize
Try one or more of the following: #1: publish to adobe spark adobe spark is an online and mobile design application that allows the user to create compelling social graphics and optimize images and videos for social media. Create images, text or graphics in seconds, or apply filters, color palettes and typographic styles on the …
Why Cant I Reply to Instagram Stories
In general, it is thought that an instagram story is lost after 24 hours. However, this is not entirely true. Instagram introduced functionality that allows users to view, download, and repost their old stories. All you have to do is click on the ‘clock’ icon at the top right of your profile; there, it will …
Brands or Influencers Increases the Possibility
Tagging other companies, businesses, brands or influencers increases the possibility of your brand being visible. This is effective because when you tag others in your instagram stories, those people have the option to repost your story (and that helps maximize reach). Instagram drives traffic to websites screenshot of an instagram post. You can use instagram …
One of Your Employees to Contribute
You can literally post whatever you want without worrying about the theme or aesthetics of your posts. Are you launching a new product or service? Want your followers to get an exclusive behind-the-scenes look at your office? Want one of your employees to contribute an instagram story? Will you announce the winner of your most …
A High Bounce Rate Signals to Google
This kpi is important because it doesn’t matter how many visitors you get to your site if your site isn’t converting. Bounce rate and session length are also important. Bounce rate measures how many people visit your website without taking any action. A high bounce rate signals to google that the site is not useful. …
Here Are Some Purposeful Marketing Tips
This is where purposeful marketing plays an integral role in your company’s brand marketing strategy. Why is purposeful digital marketing important? 63% of global consumers prefer to buy products or hire services from brands with purpose. Also, more than 70% of customers prefer to recommend a brand that supports a good cause. Here are some …
Monetary Results Motivates the Staff to Go Further
Simply put, purpose-driven businesses perform better and attract more clients and better talent. On average, employees who are motivated by a strong sense of purpose and clear social incentives tend to be more productive. Surely, because everyone in your company knows that one of your objectives is to generate profits, but having a purpose beyond …