Lead-to-Sale Conversion Rate is the nerve of the entire funnel. The client clicked on the ad, left a request, the manager called back… and here either the sale begins, or a polite “I’ll think about it.”
What does this metric give: –+ sales department link is working at all – Helps find bottlenecks: there are applications, but no deals – which poland email list 2.3 million contact leads means there is a problem somewhere – Gives an understanding of which source brings not just leads, but money
What to do: Segment
Don’t count everything in one pile. Facebook is one thing, a call from a website is another. It may turn out that traffic from Google is this isn’t a coincidence; it’s expensive, but conversions are high. And Instagram is cheap, but empty. So it turns out: not all that glitters is gold.
And most importantly: If CRM is integrated with telephony, you don’t just look at the numbers – you see the customer’s path from the first click to payment , along with calls, responses, pauses and losses.
Without this metric, everything else is guesswork. With it — the system.
LTV (Lifetime Value): how much each client brings in over time whether the marketing
If you’re not working for one sale, but calling list want customers to come back again and again, you need LTV. This metric shows how much money one person brings in over the entire time of interaction with your business.
CRM records every contact whether the marketing
Purchases, calls, letters, repeat orders. Telephony adds details – when they called, how often, with what questions. Together, this gives a complete picture.
For example: A customer makes a purchase of 2,000 UAH every three months and stays with you for two years on average. This means that their LTV is about 16,000 UAH. Now you can ask the right questions: – Is it worth spending 500 or even 1,000 UAH to attract them? – How can you make them stay longer? – What influences repeat purchases?