Set up automatic 5 metrics that will show that CRM and telephony are working for you, and not the other way around
5 metrics that will show that CRM and telephony are working for you, and not the other way around
You launched an ad, monitored CPM, CPC, CTR, everything seemed to be going as it should… And then – silence. The client peru email list 3 million contact leads clicked – and disappeared. What happened to him then? Did he call? Did the manager answer? How much time passed before the first contact? Did the sale even happen?
This is where everything often breaks down
Without a CRM + IP telephony bundle, you don’t see half the picture. Just cool advertising without normal application processing is like opening a tap and forgetting to put a bucket underneath.
This article contains 5 metrics that tell you straight: does your CRM with telephony work or is it just pretending to? If the numbers are OK, it means the system is making money. If not, it’s time to fix it before your entire just like in real life language is a barrier budget is gone.
Lead response time: if you don’t get a response within 5 minutes, consider that you didn’t get a response at all
In the digital world, speed is currency
When a customer leaves a request, you have five minutes to respond. Not ten. Not “within a day.” Five. Anything longer dramatically reduces the likelihood of a deal. People don’t wait. They move on to the next one.
Lead Response Time is not a formality for CRM reports, but a real indicator of how alive your sales department is. Slow response does not trust review just indicate a sluggish team – it indicates a loss of money for no reason .
What to do: – in CRM so that the request does not hang in the void – Assign the task to the manager immediately after receiving the lead – Use A1 Telecom IP telephony to record the time of incoming calls and see who actually calls back.