Which affects buyers at each stage and the subject of digital Content takes time. But if we know the Persona of the target audience thoroughly It will help us to make the format of the content to reach the target audience in a short time. without having to waste a large budgetMaking content or content (Content) is the most important thing in marketing in this era. No matter how many brands have good products or services. How much good content is there, but if able to create the right content format to communicate with the right target audience? It may waste time and budget in marketing. Using a tool call Content Matrix can help us see the appropriateness of content formats that are suitable for both types of businesses.
On the other hand
Target group including the purpose of communication Belgium B2B List that can be us to plan content marketing effectively Content Matrix The Content Matrix consists of two dimensions, looking from left to right as a consumer’s purchasing decision process. From the creation of awareness (Awareness) to the purchase of goods or services (Purchase). In another dimension, if looking from the top down, is the purchase decision that is emotionally relat (Emotional) to the purchase decision as well. Rationality in the Content Matrix also describes the form of content that is divid into categories.
Try to compare with competitors
Ucational content, persuasive content. Jai (Convince) entertainment content (Entertainment) and inspirational content (Inspire) If your brand is B C, be entertaining. May B2C Fax use contests, answering questions or playing games to get customers to participate and create awareness. that focuses on emotional access And create a product purchase by bringing actors as presenters Posting information on various forums That helps create inspiration or a catalyst for making a purchase decision.