Everybody wants the New York Times, CNN or Fox to write about sweden telegram data them and give them a free backlink. But for 98% of us, we’re not ready for that opportunity .Even if you are ready for it, these large, general interest publications aren’t laser-focused on your niche. Instead of spending weeks pitching to the Times, you can get better results by researching 3-6 publications more specifically relevant to your industry. You might not be able to get on Forbes or Fortune, but there’s a whole tier of niche industry publications where you can get backlinks. Here’s an example of how to implement this strategy in the project management industry.
Ask Your Friends for Backlinks
Building on the same theme, let’s go back to your network to request 12 ways to get free backlinks for your business more free backlinks. However, this method only works if you do it the right way.
- The Wrong Way: Asking for backlinks from irrelevant websites or from past acquaintances who barely remember you. I once had a past colleague—who hadn’t talked to me in three years—suddenly appear and ask me for advice on applying for a job. I helped him, but I did hesitate for a few minutes. Another wrong way?
- The Right Way: Add value when asking for a backlink. For example, if your friend loves “Game of Thrones” and your new infographic references House Lannister, then you have a winning combination. Alternatively, connect your request to a goal your friend has.
Repurpose Your Content
Creating content is hard work! What if you could create one piece of content chine directory and get three different backlinks from it? It’s easy when you use content repurposing. Here’s an example of how to put this into action:
1. You write a popular blog post that attracts backlinks and plenty of traffic. Once you find such a winner, it’s time to pour gas on the flames!
2. Create a related piece of content on a different platform covering the same information as that original blog post.
For example, you could create a 2-3 minute YouTube video where you cover the main ideas—just highlight three of the most interesting points and have your speaking notes ready! Or maybe you’re a master of presentations.