Process Automation The automation of marketing processes aims to make the lives of marketing professionals more efficient and generate insights for improvements in the way your special lead communicates. This makes it possible to make your team more analytical for decision-making and more productive by eliminating the need for continuous manual processes, generating more business opportunities and process improvements.
Humanizing customer contact: Chatbots, Virtual Assistants and more Process Automation
We already understand the explicit need to see customers as partners and to attribute to this partnership products and services with real added value. With technology, it is possible to go beyond the product and service to create a relationship that adds even more value to the service.
The marketer of the future
As a result of so many changes, the demand for expertise from marketing professionals is also increasing. This this fiscal measure aims to increase the average level that some knowledge needs to be recycled, others need to be constantly updated and, not only that, some will need to be developed. Some examples we can mention are:
Analytical knowledge so you can handle and interpret data strategically;
Intrapreneurial profile: Ability to innovate and be able to bring technology to your projects autonomously but also, prone to errors;
Resilience: Ability to adapt to different situations and contexts harmoniously;
Out of box : Thinking outside the box (Literally).
With this, we conclude that the future of marketing is business to consumer reviews and it is necessary to follow this market movement openly and stay up to date. Since you understand this need, why not start now? Count on us to support you in developing a killer customer acquisition strategy, talk to us .