The covid-19 crisis has turned the daily lives of many people upside down. Unfortunately small and medium-sized businesses. Were not spared and were even among the hardest hit. In the field of health, many companies have had to reduce their activities to a minimum in order to curb the spread of the coronavirus. As the government will soon present its deconfinement plan to us. We must start preparing for a return to a more “normal” situation. We thought we’d give our healthcare clients some advice on preparing to relaunch their social media strategy in the wake of the covid-19 crisis. A word on social media while your other marketing tools are aimed directly at promoting your products or. Services and converting your audience into customers. You should be aware of the distinction between these tools and social media .
We must always make sure to
Instead facebook instagram and other popular social networks are channels for building brand awareness and building customer ownership of your brand. They therefore allow you to Anhui Mobile Phone Number List develop a community around your company and your brand. Thus it can be difficult for a small business to understand the relevance of investing in the development of a strategy for social media and in the daily management of these. Since this does not necessarily translate into a return on investment. Tangible and direct. However, it is important to understand that social media makes it possible to communicate effectively with audiences that can be easily targeted and defined and this. At a cost that remains relatively low.
This brings us to our first tip
Nevertheless it is still necessary to know how to define the right tone. But also the right message to address your. Audience and understand their needs in a given situation. adapt your communications on social media during the crisis we advised our clients to avoid ceasing to post on social media. Indeed, it was rather necessary to review the previously planned. Publication strategy in order to adapt it to the new reality of companies: more limited service offer. Reduced opening hours, sanitary measures.