Mass Market or selecting all target groups Suitable for large companies with very high capital Not suitable for starting businesses Segment Market or selecting according to segment, such as males, ag years and over in Bangkok Niche Market or selecting a specific market which can create add value to the product Positioning Brand positioning to differentiate from competitors There are types in total: Product positioning bas on emotional feelings (emotional) such as image, luxury, good looks, expression of social status product positioning Which mainly adheres to functionality (Functional), emphasizing on the quality of the product or service.
If our offer is not good
Benefits at a reasonable price product Thailand Phone Number List positioning that hold on to make a difference (Differentiation) is possible either the difference in mood or the use of the product. Or it could create a new perception that is an experience. and add value to customer groupsThe Forces Model by Michael E. Porter is a model us to identify and analyze the five forces of business competition. that is determin to be applicable to all industries The Forces Model analysis was develop to identify or shape the structure of various industries. to decide how to set up a strategy that is right for the business and analyze how much the impact is This model has been us in a wide range of industries and businesses.
Enough Bargaining power
There are stressors as follows: Five B2C Fax Forces Model industry competition How many competitors are there in the industry? Who are they? How is the quality of products and services compar to us? In the event of high competition, we may fight by rucing product prices or doing various marketing promotion activities. But on the other hand, if there are many competitors in the market, our partners or suppliers may turn to look for products or services that belong to competitors.