The platform captures real-time online content from print and TV media, social media, forums, radio, and special lead sites. Data analysis is enhanced through the extensive use of artificial intelligence, followed by human processing by our team.
The platform is based on image/brand logo recognition technology with more than 30,000 known references.
The most common expectations our clients have regarding our e-listening/e-reputation division are as follows:
Take stock of a brand’s online presence: Who is expressing their views on the brand? How? In which spaces?
Analyze the overall sentiment by scanning the statements made simplify the process and speed up the launch the brand,
Analyze the themes covered
Evaluate the positioning and practices of the main market players,
Conduct daily monitoring of web discussions around a brand,
Be alerted to critical topics containing specific keywords for crisis management purposes.
More than ever, companies understand the challenge of immersing themselves in conversational spaces to identify and understand consumer purchasing behaviors, enabling them to control their e-reputation.QueLs KPI SEO suivre pour tirer profit de votre referencement nhastureL ?
SEO optimization: maximize your site’s visibility using relevant KPIs
Designing and implementing a search engine optimization (SEO) strategy is critical to increasing your site’s online visibility. This evolving and complex process requires constant monitoring of certain SEO key performance indicators (KPIs). In this in-depth presentation, we’ll take a detailed look at the essential metrics clean email help assess your site’s search engine visibility performance.
Google Analytics KPIs
For in-depth analysis of visitor data from Google , we highly recommend leveraging the “organic traffic” segment in Google Analytics.
Sessions: measurement of overall traffic
Google Analytics , the most popular traffic tracking tool, offers a perfectly suited setup for analyzing traffic and visitor behavior. Session count is the first KPI to monitor closely. It’s important to note that GDPR implementation can potentially lead to data loss and decreased traffic levels.