Retailers are always waiting for some kind of special occasion , as it means an increase in sales. Some occasions are more popular than others. Mother’s Day is one of them.
This date is considered the second most important (in terms of sales) of the year, second only to Christmas. To give you an idea, in 2022, considering only e-commerce, Mother’s Day generated revenue of R$6.4 billion, according to the Allin report. The average ticket was R$449.78.
In 2023, Mother’s Day will be celebrated on May 14th and, as we have seen, this date is capable of causing a boom in commerce with the seasonal increase in sales. With this in mind, we have put together some tips and ideas to help you plan ahead and have an incredible sales period.
Have a plan
This tip applies to any special occasion. In fact, to have efficient management and be able to boost your business, you need to plan.
But going back to Mother’s Day, financial planning is the first (and one of the most important) thing to do. This is because it is through this that you will know what can or cannot be achieved in your strategy.
How much cash do you have? How much c level contact list can you invest? What is your expected revenue? These are some questions you need to know before putting your strategy into practice.
Marketing, purchasing products for stock and decorating the store should also be included in this planning. Well-executed planning can help to retain new customers, who will return to the store on other occasions.
Create a creative campaign
This is a time when countless retailers the affiliate program is run in-house. are advertising, so you need to stand out from the competition. One way to do this is by creating a campaign that is out of the ordinary, that is special and works with your customers’ emotions, while still maintaining your brand’s identity/personality.
Here it is important to highlight two things. The first is that you should try to escape common sense and stereotypes, such as those related to motherhood or housewives, etc.
The second is that you must remember aqb directory that those who do the shopping are not necessarily the mothers, they are the ones who receive gifts. Take this into consideration.
To do this, know your target audience well, directing the campaign approach according to their preferences and needs.
Get your store ready
It is common for physical stores to be decorated on these dates to attract more customers. This strategy indicates to your customers that you are already “in the mood” for Mother’s Day and, subconsciously, that the prices will be good.
As for the facade/window, opt for a decoration that catches the attention of passers-by, but in a creative and non-appealant way.
Woman looking at a store window
For your e-commerce, opt for themed banners; if possible, use colors that are close to the date. But without losing your brand’s character. Create an exclusive category for gifts. There are many possibilities here.