In a significant Learn about update, the Federal Council of Medicine (CFM) modernized the guidelines Learn about governing medical advertising, as detailed in CFM Resolution No.
The Resolution represents a shift in the approach to regulating medical advertising, moving from a model based on restrictions to one that allows greater freedom of dissemination, always under the principles of responsibility and without sensationalism. Below are highlights of the actions that doctors can take:
Promote your services on social
Media and publicize the equipment available at your workplace
Share patient gratitude and testimonials, as long as they maintain a sober tone and do not suggest promises of results.
Disclosure of consultation prices and carrying out promotional campaigns.
Filming of births by third parties is permitted, but other medical procedures cannot be filmed by anyone other than medical staff.
>Regarding the use of images, the new text allows the use of images of patients, or from photo banks, for educational purposes. The images must:
Be related to the doctor’s specialty.
Accompany yourself with educational text on therapeutic indications and risk factors.
Not to be manipulated to improve results.
Maintain patient anonymity.
Include “before and marketing consulting: how to optimize strategies and achieve effective results in the brazilian market after” demonstrations along with information on possible developments and complications.
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Conclusion: How to attract more patients through a medical clinic website
Attracting more patients through a medical clinic website is an effective strategy that relies on the combination saint joseph’s university of philadelphia meets gema business school
of a strong online presence and relevant, patient-oriented content.
As we discussed in this article, the key to success lies in developing a website that not only informs, but conve
ys to potential patients the competence and reliability of the clinic and its staff.
To effectively implement these, it is
Essential to have the lob directory support of professionals specia
lized in creating ! websites for! medical clinics! and SEO focused ! on the health! sector. Our team specializes in creating institutional websites that are optimized for Google and offer the best user experience.
Get in touch now and find out how we can help you attract more patients through your website.