Recently I came into contact with the clothing brand Zwarte Coffee on Facebook . It immediately stood out because of the shirts with very original prints. To learn more about this brand and the vision of the company I contacted the founder, Fabian Coelman.
Who are you?
The brand Zwarte Coffee makes handcrafted t-shirts. The target group is men from 15 to 35 years overseas data old who want to distinguish themselves. And the beauty of the concept is the ‘simplicity’. The entire brand is aimed at coffee and coffee lovers. The taste and love for coffee, combined with the exclus singapore lead ivity seems to appeal to a specific audience. It may not be a big brand, but it is a brand that has worked out its strategy. It does not focus on a large mass, but on a specific target group with a on-premises or cloud erp system: which one to choose? specific interest. The simplicity in combination with a story is a powerful taste experience for Zwarte Coffee.
The Brand Equity model by
how to create a strong brand. Below I will further explain the model with concrete examples, and also give two cases of companies that have done this well online in my opinion. These are brands that you do not hear about every day. So these are not brands like KLM, Heineken or BMW Netherlands, but other brands that in my opinion have successfully created an online experience, regardless of the size of the page.