How to get start with Content Matrix ? Let’s review what each type of content qualifies. And clearly state how each type of content is measur against KPIs to ensure the best results when communicating. Let’s see what kind of content formats are us by our brand or our company. And where is it in the Content Matrix to see if what we have done or are doing is appropriate or not? to be adapt to be more efficient Try to compare with competitors in the same business that What kind of content formats are competitors using to market or promote their brands? This will be a good reference for content planning. Brainstorm with teams involv in shaping future content formats and genres.
Will create an emotional impact
To prepare for creating content suitable for target Estonia B2B List customers Then take what we review from the first step. Let’s choose the right content format and start planning for content. The content that is made should also be content that attracts people’s attention. Although we can see the difference in business types. and suitable content formats But it’s not that B C businesses can’t use the content format that B B can use. For example, if our brand is a water purifier brand, customers must want to search for information.
On the reader or the receiver
Product advantages product origin which can be B2C Fax present in the form of an interesting article about water or other perspectives Therefore, we should stick to the marketing objectives and target groups. and adapt appropriately for maximum benefit provoke emotional glands We will see many famous advertising campaigns or marketing campaigns. It’s catchy until it becomes viral in a short time. because of all the emotional connection Whether it’s joyful, cheerful, sad, heartbreaking, anger, fear, content that contains these emotions.