In response to this trend, the issue of the safety of using such content for a website began to be raised online: “Will the website fall under sanctions from search engines for using AI in creating content?”
There have been numerous publications suggesting
That Google is creating a phone number library special filter that will find signs of AI authorship in text content and subject sites where it finds such content to filtering, even to the point of exclusion from the index.
On the same wave, services began to be created in which you can check any text for signs of being generated by artificial intelligence.
All this raised many doubts about the advisability of using ChatGPT for SEO purposes.
In order to fully understand this issue, it is worth considering what Google representatives say about this matter.
Does AI-generated content violate Google Search policies?
The proper use of AI or automation tools does not violate our policies. This means that AI should not be used to create content that is solely aimed at promoting a site in search results.
Will AI-generated content rank higher in search results?
Using AI does not give content any special advantage. It is the same content. If it is useful, unique, and meets EPEAT standards, it will rank higher in search results. If it is not, it will not.
google rules min SEO Optimization: Is Chat GPT Safe to Use to Create Content on Your Site?
Thus, we can conclude that Google does not consider AI texts for a website to be bad.
The approach is the same as for regular texts – so that the text has value for the user who will read it and is not a meaningless set of keywords, it is expert, and the source of creation is not important.
It doesn’t matter who created it and how, the main thing is what the result is, what value the user can get from this content.
Conclusions
Using ChatGPT and other AI text models is completely acceptable when creating content for a website and will not result in any search engine penalties (at least Google penalties).
It is important to understand that ChatGPT and similar text models are a technology that will significantly simplify the work of creating content, and therefore will allow creating higher quality content, which in turn will create new, higher requirements for content on the site