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SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are another marketing tool that can be us to promote dropshipping products B2C Fax with FocalPrice. SEO is about optimizing websites for high positions in the results of organic search engines such as Google or Bing. On the other hand, SEM consists in creating paid advertisements for specific keywords and placing them on websites or advertising platforms such as Google Ads or Facebook Ads. HOW TO USE FOCALPRICE MARKETING TOOLS TO OPTIMIZE DROPSHIPPING SALES? FocalPrice is a marketing tool that can help you optimize your dropshipping sales. The platform offers a wide range of tools that can help you increase your sales and earnings.