The Inbound Marketing is a tool of the Digital Marketing that helps your customers find your products and services on the Internet, which can generate recognition for your company in a non – intrusive manner and to be functional. The new digital era has brought with it innumerable challenges for Marketing, all this due to the fact that the way Chad Email List of strategizing with our brand had to be completely changed. Today we can not only bet on traditional media, since the Internet is the first bet we have to make when positioning our product. The growth of social networks and the use of the Internet by new generations and even the most contemporary ones have led to more and more visits to websites.
This methodology follows a flow:What Inbound Marketing seeks to achieve is to publish the content that interests the target audience, in the correct place when required and that my marketing strategy addresses a key point that is the positioning of my brand and becomes useful for the clients. What factors should we take into account for an Inbound Marketing strategy? The people who interact with your company and in what way: This refers to the fact that it must be taken into account that not all people are attracted to the same product or service, a captive customer is not the same as a person who barely knows or, failing that, does not know your company. For each of them there is a type of communication, we have to take into account how you are going to talk to them and through which digital channels.
Create content of interest: Since you have identified who you want to talk to, create content that is attractive and useful, that answers their basic questions and that makes them want to share it with other people. Remember that you don’t always have to talk about your product explicitly, but you do have to talk about related topics that make them interested in it. Personalize b2 cfax the information: As you have captive customers, try to go to the next level by better personalizing their messages to the needs that you have detected. In the second part of this note, we will talk about each of the blocks of the Inbound flow that will help you identify the different clients that you can attract in these phases. Remember that Marketing 4U is your ally in creating content for your clients, we have a comprehensive strategy that will ensure that you reach your target audience. We are in CDMX but we have clients throughout the republic and the United States. Contact us