Every year, Google updates its your website algorithm, redefining the factors that influence website rankings. With the SEO changes in 2025, user experience, artificial intelligence and content credibility will have even more your website weight, making adaptation essential to maintain a good position in search results.
Knowing how these changes affect your website website development and creation is essential to maintaining or improving your positioning in search results.
According to a study by Exploding
Topics, around 15% of SERPs already feature AI-generated summaries , which can reduce the number of clicks for traditional websites.
Also, a survey by NewzDash showed that 39% of SEOs see Google’s AI as a threat to traffic, while 43% are still unsure of the real impact of these changes, which is leading to a loss of visibility and a drop in click-through rates due to new AI features.
If your website isn’t optimized for these changes, it could lose relevance to more prepared competitors. Below, you’ll learn everything you need to know to adjust your SEO strategy in 2025 and ensure your website remains competitive.
Read also: Advanced SEO with search engine optimization : Outperforming competitors like Magazine Luiza and Mercado Livre
What has changed in SEO in 2025?
Google has refined its algorithm to prioritize content that is more useful, in-depth, and optimized for user experience. EEAT has essential tools for creating landing pages gained even more weight, valuing the author’s real experience.
Voice search continues to grow, and Google now displays more results from social networks and forums, such as TikTok and Reddit .
More emphasis on the Google Helpful Content
Update – Google is more strict with generic content or content written just for ranking.
Expansion of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) – Now, the author’s real experience on the topic covered has even greater weight.
Increased how to sell more online by combining seo and google ads? influence of voice search – With more users using virtual assistants, content optimized for this format gains prominence.
Importance of Core Web Vitals for desktop and mobile – Site speed, visual stability and interactivity remain critical factors.
Greater attention to indexing content across different platforms – Google is integrating more results from social networks and communities like Reddit and TikTok into searches.
To ensure your website adapts to these changes, it is essential to understand and apply Google’s new guidelines, otherwise your website may be left behind.
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How to Make Your Content Relevant for Google’s New SEO in 2025
The focus is even more on search intent , after all, superficial content or content written only for ranking loses aruba business directory relevance more quickly. Google values complete texts, organized into direct topics and well-structured for voice search .
Some essential practices to give a boost and optimize your texts in 2025:
Focus on the user’s search intent
Google wants your content to truly answer the user’s questions. If the user has to search again, your content may be deemed irrelevant.
Use a content structure optimized for voice search – Include direct questions in the text, such as “What is the best SEO strategy for 2025?”, followed by short, explanatory answers.
Delve deeper into the topics covered – Superficial content will not perform well. Google prioritizes complete, detailed materials that provide data and information.
Update old content – Keeping posts up to date is essential to demonstrate relevance and improve search performance.
Long-tail Keywords – If you really want to find a qualified audience, you need to find long-tail keywords that are more specific to your products and services.