Do you care what people say about you? Congratulations, you are the best, but do not apply the same with your brand in the digital world . If you are criticized in your neighborhood, you can come in and then laugh with your colleagues. But if your company is criticized on the Internet, you can be left without customers, without sales and without the desire to laugh. Therefore, today we want to show you how to measure online reputation and how to control it . Do you care what people say about you? Congratulations, you are the best, but do not apply the same with your brand in the digital world . If you are criticized in your neighborhood, you can come in and then laugh with your colleagues. But if your company Bahrain Email List is criticized on the Internet, you can be left without customers, without sales and without the desire to laugh. Therefore, today we want to show you how to measure online reputation and how to control it . Sorry for the anger in the introduction, but it is important that you keep it in mind. Now we will go little by little so that everything goes well, starting with the meaning of “reputation”: the RAE says that it is ” opinion, consideration in which someone or something is held ” or ” prestige or esteem in which someone or something is held ” . For us, its meaning goes a little further and we believe that the construction of this opinion takes place on two levels: the first would be the first impression , which is received without any prior reference; the second is based on the construction of a more solid and elaborate opinion. Online reputation is a set of elements that, both intentionally and indirectly, define the prestige of a brand. For example:
we have a cosmetic brand whose first impression, apparently and without seeking information, gives us confidence and security. Then there is a second level that reinforces this . That is, when we look for information and we see that, in addition, the opinions of other users are positive, that they recommend their products and the brand, in turn, takes care of its community. In this case, we could say that the reputation of the brand is positive. And this is achieved both by the actions that are developed from within and by all the sensations that trigger these actions , which are what build the first impressions. No matter how small your business is, in the online world there will always be someone who talks about you and you will never be able to control what is said. But the way in which you react to those opinions and turn them into opportunities to improve with your community is.All the big brands take actions to build a positive digital reputation , because they are all very aware of the influence that it has on the purchase decision. However, this is not something that only occurs in super companies, opinions influence the same whatever your sales volume . No matter how little known you are, in the online world you will always be exposed to the public. Users do not have time to compare information, cross data and study your competition in depth to see if what you offer them is the best. Therefore, they are carried away by their first impression and the opinions of others .The best way to prevent, solve and take care of what others say and think about your brand is to have a plan that allows you to take the pulse of the situation and act quickly. But where do I start? 1) GOOGLE: like everything in this life, the answer is in Google. Do not give it more laps and start your plan here, it is the search engine par excellence and has incalculable tracking filter possibilities. Help yourself with the commands to see what other websites say about you. For instance. If you are looking for a specific file, word or expression, write it in the search box in quotation marks. And if you want to know other tricks and n this thread of Twitter have some more that you can serve: 5 FootPrints to investigate sites . You can also see what position mentions about you occupy. Or directly search for your brand + opinions in a window with an incognito session and see what appears on the first page. These would be the most urgent results. 2) OWN ASSETS : channels of your property that will allow you to make an analysis of your online reputation. Own social networks . Whether you use vertical or horizontal social networks , they give many clues about how users see us based on what we communicate. Own blogs and websites . On the sites developed by the brand itself or in which it is an active part, we can see what is said about us.
Pay attention to comments, reviews or the relationship between readers. 3) THIRD PARTY ASSETS : sources and channels of others, whether media, influencers or other brands. Media and information portals where the person or brand is directly mentioned. Social networks and third-party blogs where our brand is named. They can be from influencers, other brands, media, organizations or private users. Forums where any matter related to our business is discussed and discussed.The important chicha arrives! I do not want to disappoint you, but some of these fonts are paid , although others, luckily and divine grace, are free to use or can be used in their trial version for a few days. This is what you can get out of each of them: 1) GENERAL Google Alerts : it is free and a great option to be aware of the keywords that interest you, such as those related to your sector or your own brand. When configuring these alerts, you have different options to limit the frequency, the type of font, the language, the region, the amount of them you want to receive and in which email address. Google Trends : it is also from Google, it is also free and it is used to know the visibility of a brand. You can filter by location, period of time, category and search to know the interest that any word related to your company has, as well as its related queries. 2) SEO SEMrush : its free version will only allow you to use it for a few days, and then you will have to contract one of its plans. It is one of the best known tools for SEO, but it can help you in your internet reputation plan . Knowing the keywords by which a website positions itself, you will be able to know what its contents are about, what is talked about on that page and on those of its competition. Ahrefs : it is another of the top tools for SEO and you will have to pay for it, although its use makes more sense when the monitoring plan has continuity over time. Among other things, it can help you to know the inbound links of a domain , b2 cfax one of the most important factors to analyze. The more you have, the more visibility you get. 3) SOCIAL NETWORKS Keyhole : It has a free version that can be used for a first contact. If you like it, you can think about paying for the extension, because the cost is a bit high. The best thing about this tool is that you can track keywords and hashtags , both from your own accounts and from the competition, and that it has a historical data recovery. In addition, it has an influencer analysis part that may also interest you. Research as many tools as you think necessary, but you don’t need to use all of them for your plan. Focus on your goals. Brandwatch : Its monthly cost ranges from € 500 to € 70,000 depending on the version you need. If you are going to make frequent use of it, we recommend it 100%. It is one of the simplest social media reputation tools , with very attractive visual information and comprehensive reports. You can use it both to analyze the competition and to analyze the consumer experience, manage crisis or marketing with influencers . The Social Flame : It has a fairly complete free version. This tool is designed for the search and analysis of influencers on Instagram, but you can also analyze hashtags . The information that it offers you about the influencer profiles ranges from their basic figures to the calculation of the engagement rate , the frequency of publication, the rate of growth, the most relevant mentions or the estimation of the price for a sponsored post. Obviously, the duration of the analysis and development of the plan varies depending on the needs and requests of the client ; but it may be the case that it is not a specific action, but that it lasts over time and has to be reviewed periodically. If we have tools dedicated to tracking information, we will not have problems, since it will provide us with the information little by little and surely in real time. However, if we do not have these, you can use resources such as Google Alerts and incorporate the information little by little. Although it may seem like a tedious task, the most important thing is to understand what data we are going to need to go looking for it without wasting too much time. Maybe the first time you do it it will cost a little more, but it will serve as a definitive guide , whether it lasts in time or if you have to build it again for another client. The more dedication you spend in analyzing and monitoring at the beginning, the more effort you will save in responding to negative comments that affect your sales. Or even worse: trying to save your fame when it no longer has a solution. Surely now you have no doubt about how important it is to manage your brand’s online reputation . If there is anything you want to add, speak up now. We will be delighted to read your comments.