How to make a native advertising campaign and what are its advantages

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How to make a native advertising campaign and what are its advantages

I want to clarify something for you before continuing because I know that this may be happening to you: “ Are the banners that appear on the pages a kind of native advertising ?” The answer is definitely “no”. The differences between native advertising and conventional banners go far beyond a purely aesthetic issue. Conceptually they are also different. Native advertising is inserted into the context. Not only of the user, but of the channel they are using. While banners may not have any context or may not even be of interest to the person. Resulting in inconvenient and out-of-time ads. The principle of native advertising is the renunciation of invasion and interruption, apart from respect for user privacy. So, if you want to invest in it, this is the first thing you should be clear about.

How to use native advertising?

Another feature is the Qatar Phone Number possibility of being optional, this is what the user experience is all about, not forcing interaction with the ad and letting them choose whether or not they want to interact with it. It’s also important to stay on top of what’s new in native advertising. Despite not being such a recent concept, it still has a fairly dynamic definition. It seeks to know what is the ethical limit of camouflaging an advertisement, what are the good practices, what are the bad ones, etc. All these issues are still under discussion.

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What are the differences between native advertising and content marketing?

Although the two concepts were born from the same need, are related to the user experience and have common goals, they have a very important difference: the way they work with the content they distribute. That is, native advertising is quite connected with the generation of engagement , brand awareness and a high number of views. Your purpose through content is to achieve an immediate result. On the other hand, content marketing seeks to generate organic results (through search engine rankings) and conversions. While content marketing uses SEO techniques, native advertising requires money to appear in the media. In other words, the user only finds native advertising when browsing a specific channel, and content marketing often only finds it with a .

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