Affiliates An affiliate is not a person who likes your project or anyone who has the money ready. To immediately imagine what an ideal affiliate is, think about marriage. When you have to ask your future bride to marry you, you organize the proposal in such a way that she will like it, and you buy a ring that is right for both her size and her taste.
To know what she likes, however, you have spent a lot of time with her, but above all you know her really well. This is exactly the same work that you do to find the right affiliate.
You need to study who they are
so you need to be clear about the target of people to whom you want to propose your format. In this way you will be able to understand how to adapt your special lead proposal to them, just like the ring for your bride!
All the preparation for franchising expansion changes based on your target audience. The manuals, contracts, training change, everything changes, and therefore also the promotion.
This is because the goal should
not be to make them buy your format, but to make how to measure success with getgabs tools? these affiliates win in their life thanks to your business opportunity. If you focus only on sales, in fact, you will not find the right affiliate and your network could collapse.
Franchising plan : although it has a similar assonance to a business plan, it has nothing to do with the latter. In fact, we will not only talk about numbers, although these are fundamental within the project, but we will write a real expansion project for the next 3 years. The example with which we describe the Franchising Plan is that of a chine directory clear and defined script that will then become a beautiful film, namely your franchising.