Surely you’ve ever heard that “first impression is what counts.” And reason is not lacking in the phrase. The first thing our minds fixate on when you are browsing a page is the colors of that website. FiChoosing the tones well is a very important factor in the design of our website, since they are capable of generating different emotions in the user and, precisely, we must use them to reach our objectives. We have to take advantage of the psychology of color to evoke, invoke and provoke sensations in the users of our website, since this will make it much Bahamas Email List easier for them to remember us and feel comfortable on our website. But not only color impacts the design of a website, but many other elements are important. If after finding out well about the tones that you should use , you want to know the rest of the factors, listen to this podcast to find out everything;) nd out which ones to choose to reach your goals. When choosing our colors for a web page it is important that we follow a consistent color distribution. It is vital that we do not use bursts of glitter and rainbows if they are not strictly necessary, or that (to take another example) we abuse black to try to appear elegant, because we can end up making our site the darkest on the net. And so how many do we use?The first thing we have to be very clear about is what we want to convey with our website. Joy?
Calm? Elegance? Security? All colors are related to some feeling and we unconsciously perceive it when we see it. Thus, we will have to define our company principles and values, as well as our target audience, in order to establish the ones that we will use on our page. White It is one of the most used, not so much as a main but as a color for the background of a web page. Thus, the user’s eye is allowed to rest and focus more on calls to action. Brands that are based on white usually combine it with black or gray. White conveys purity, cleanliness, simplicity and freshness. Although in some parts of the world whose meaning is the opposite, so you have to take into account your target audience.The meaning of the color orange is somewhat broad. It ranges from creativity, enthusiasm, or adventure to lust, success, or exaltation. It is often seen a lot on personal, marketing or business web pages. It’s eye-catching, but not as strong as red, so it’s often used for CTAs too . Yellow Yellow is usually related to energy, joy, happiness, optimism or summer. However, their excessive presence can become irritating and generate a feeling of deception, warning, anger or betrayal. It can be a strong color, so it works best in small amounts. Green Green is often associated with feelings related to nature, hope, youth, growth or money.
It is a good color for a website because it can build confidence if you have a relaxed tone. It is often seen in the health or physical activity niche. However, it can have connotations of negative feelings, such as envy. Blue Blue is widely used in business web pages because it transmits: confidence, freshness, intelligence, calm or loyalty. It is widely used in the world of marketing , as it is a corporate and elegant color. However, it can cause a feeling of coldness. Purple The color purple is highly valued when using it on a marketing website because it conveys serenity, elegance and sophistication . On the other hand, he has always joined the world of mystery, wisdom and spirituality. We can also see it in the b2 cfax world of cosmetics because it has been used to represent luxury, power and nobility. rose It is one of the colors whose meaning is clearer. It is associated with the feminine, with sweetness, immaturity, friendship or delicacy. Many brands use it for their packaging , for their logo or to highlight important messages within the web . Gray The meaning given to gray can vary by culture . On the one hand, it is said that it can convey peace and tranquility. However, it can have negative connotations such as mediocrity or loss. Its use in the technology sector is very common and successful. A clear example is Apple and its use of color for brand identity, thus giving it a clean and neutral look.