Again, calculating SEO ROI is tricky because online marketing strategies are so intertwined. But one way to calculate SEO ROI is through leads and sales from organic search traffic.
This is another reason why hiring an SEO agency can accurate mobile phone number list be beneficial. They will set up a tracking system to determine the effectiveness of your site and will send you regular reports so you know how things are going.
But if you’re trying to calculate ROI based solely on SEO, here’s how to do it.
- Track monthly organic search visits.
- Capture leads and sales that come from organic search traffic.
- Calculate the value of sales that come from organic search traffic or on-site sales.
- Compare the value of sales from organic search traffic to your SEO costs for the year.
While you want to measure organic search traffic and leads year-round, you can’t be sure that SEO is paying off until you give it some time, like a year. And in the first year, you may not see much of a return on investment because you’re still in the building phase. The second year should be filled with significant ROI and business results if you’re implementing the strategy effectively.
Risks of Hiring Cheap SEO Agencies
There are many people online who call themselves provide information storage space SEO experts with little to no experience in the field. Instead of delivering results, they may actually hurt your long-term SEO ranking chances through bad strategies that include spammy backlinks or low-quality content.
If the price seems too good to be true, it probably is. You could end up spending a lot more time and money fixing a bad SEO agency than you would have if you had hired a good one the first time.
How to tell a cheap SEO agency from a quality one? Here is a list of ways to tell them apart.
- Check reviews of the agency online.
- Ask the expert about their experience and where they learned their SEO skills. Some may have few answers to these questions, which means they have little experience or are ill-prepared to deal with clients.
- Ask to see results from other clients. Many can share analytics and testimonials from existing or past clients to demonstrate their expertise and the results they can deliver.
- Include a clause in your contract that allows you to cancel services with 30 days’ notice.
- Monitor the content your company produces. Make sure it is easy to read and provides value to your customers. If it is not, it can hurt your SEO.
While the upfront cost of SEO is challenging for some text services businesses to justify at first, the payoff comes later and can be impactful if you’ve hired the right SEO agency. For a trusted partner in your online marketing strategy, schedule a free consultation with New Light Digital. We’ll do more than just build an SEO strategy. We’ll integrate it with other tactics to make it more valuable for you.