The term omnichannel SEO has become a priority for any business that wants to increase its visibility in 2025.
Today, consumers move through several channels before making a purchasing decision.
And this directly affects the way we think about content, website creation , performance and brand positioning.
Google, which previously centralized all attention, now delivers complete answers through AI Overview, without requiring the user to click on a link.
This means that if your content is not chosen as a reference by this artificial intelligence, your company simply does not appear.
That’s why we currently implement omnichannel
SEO strategies at some points in the website creation stages to ensure that our clients are present and well-positioned — not just on Google, but in all relevant search and discovery points.
Google Answers Everything Itself Now — And That Changes Everything
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AI Overview is changing the logic of online research.
The user asks a question and receives the answer right there, right on the screen. This drastically reduces traffic to chinese overseas asia database websites and increases the importance of being the source that feeds those answers.
At Webby Agency , we optimize technical content, SEO and structure at the time of website development , ensuring that our clients can compete for this new space within Google.
The drop in organic CTR on Google is a warning to everyone
Informational searches that previously performed reasonably well now barely generate any clicks.
Meanwhile, brands that boosting your open rates with the right keywords appear in the AI Overview responses are able to considerably improve their results.
CTR on paid traffic jumps from 7.89% to 11%
In organic traffic, it goes from 0.74% to 1.02%
To achieve these results, the content needs to be structured in a clear and reliable way. Omnichannel SEO comes in to complement this structure — creating connections between channels and maximizing your presence, including outside of Google.
That’s why, at Webby, we usa b2b list guide all our clients to feed their content in a relevant and structured way, aligned with Google’s new guidelines in 2025 .
Google is no longer enough
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Of the more than 45 billion searches made daily, only 18.8% occur on Google.
This shows that people are finding answers in other places — like social networks, marketplaces and voice assistants.
Instagram , with searches for brands and products
TikTok , which has become one of the leading discovery tools
YouTube Shorts , with massive reach for short videos
Marketplaces such as Amazon, Mercado Livre and OLX
AI assistants such as Alexa, Siri, and Google Assistant
With omnichannel SEO , your brand positions itself in all these environments, with content optimized for each format, channel and search intent.