The answers are already in the data. Integration of CRM and IP telephony makes it possible to analyze the behavior of regular customers, identify triggers and work specifically. This is no longer just sales, but a managed income system.
Call tracking is not just a portugal email list 2 million contact leads trendy plugin, but a specific way to count money. It shows how much one call costs, and most importantly, whether it can be called effective at all.
This is not an abstract CPM from the world of banner advertising. Everything is real here: a person called, talked, bought or not. The numbers immediately become tangible.
Let’s say: – You invested 10,000 UAH in advertising –
Received 100 calls – Of these, 20 resulted in sales
How Much Do In this case: – CPA of a call = 100 UAH – CPA of a transaction = 500 UAH
Now you have not just a report in your hands, but a point of support. You can see which channels are working and which are just burning manipulat content which often passes the budget. If Facebook gives calls for 80 UAH, and context – for 250, you know where to push.
And if CRM + telephony record that managers are merging half of the incoming calls, the issue is not in advertising, but in the sales department. The numbers don’t lie, and they allow you to manage, not guess.
CRM and telephony: from data to management
Metrics not for the sake of reports, but for the sake of decisions: How Much Do
if there are many missed calls, add a calling list SIP trunk from A1 Telecom and scale the lines
If you take a long time to respond, automate the distribution of requests and set up notifications
if you don’t know which channel the lead is from, connect call tracking and tags in CRM
This bundle works as a surveillance system: it shows bottlenecks, provides feedback and helps not just react, but get ahead.