Let’s take a practical logic of seo example — and one that you can try out yourself right now : type “how to learn to meditate” into Google.
What appears immediately is no longer a logic of seo simple list of links. The search experience today is a showcase of different formats, channels and intents.
search test
1. Position Zero (AI Overview or Direct Summary)
Right at the top, Google already presents a step-by-step guide generated by artificial intelligence. This answer is compiled from reliable sources and appears before any click. In many cases, the user already finds in a very summarized way what they wanted to know , without having to access any website.
2. People also ask
Below, follow-up questions appear, such as “What is the best time to meditate?” or “How can I control my mind during rich people database meditation?” This dynamic block helps users explore the subject further, and only brands that structure their content with direct, clear, and well-optimized answers appear.
3. YouTube videos and other video players
Next come full-length videos comparing the best digital marketing with tutorials, visual explanations, and guided meditations. Video SEO is also important: an attractive thumbnail, high retention, and a clear title will earn you a spot.
4. Sites with structured content
Text results are still there, but not at the top. They appear lower down, often with lists, step-by-step instructions, and educational znb directory articles. This content still generates traffic, but it competes for space with multiple other formats.
5. Short videos and Reels (TikTok, Shorts, Instagram)
Among the results or in parallel tabs, Google also suggests short videos with creators answering questions in seconds. These are light-hearted content, with informal language, that generate quick identification — and that often have more influence than a technical article.
6. Additional search suggestions (“People also search for”)
At the bottom of the page or in the automatic suggestions, search variations appear: “how to meditate before bed”, “how to meditate with anxiety”, “how to meditate without thinking about anything”. These suggestions show how fluid search behavior is — and how it is worth creating connected content to master these developments.
What does this simple search reveal?
That SEO in 2025 is no longer just about the website. It’s about being present in all the formats where your audience seeks answers . It’s about thinking about text, video, AI summary, feed, and chat — all at the same time.