Generation Z is not just another age group — we’re talking about the generation that was born and raised with a smartphone in their hands. No less than 95% of young people aged 13 to 17 own a smartphone, and nearly half of them are online almost all the time, looking for quick answers, interactive content and, of course, a personalized experience.
They prefer social searching, with 45% prioritizing searches within social networks like
TikTok and Instagram. A whopping 62% of Gen Z already use TikTok as a search tool, outperforming traditional search at many times of the day.
Furthermore, the purchasing power of this generation cannot be ignored. It is estimated that Generation Z moves chinese overseas africa database around 12 trillion dollars globally, and those who know how to use this information well in their digital strategy are literally speaking the language of the future consumer.
They are the most diverse, most educated and most critical generation when it comes to brands. And if there is one thing that is certain today, it is that traditional strategies are no longer enough to reach this audience.
Generative AI and consumption: the new compass for decisions
gen-z with cell phone
Today, more than half of consumers already prefer to trust AI for recommendations rather than traditional Google answers. To be exact, 68% of people make purchasing decisions based on AI suggestions, and 58% say how digital marketing keywords can help they trust AI more than the search engine itself.
These numbers are not just passing trends, they show how much AI has become a central tool in the shopping experience. Among Millennials and Generation Z, AI usage has already reached 65%, with 70% of Gen Z using it and, even more importantly, 52% saying they trust this technology to make their purchasing decisions.
Companies that have integrated AI into the personalization of their consumer experiences have already reported an increase of up to 40% in conversions. E-commerce, social networks, recommendation engines… everything revolves around algorithms that understand the consumer almost better than the consumer understands himself.
Webby Agency, a specialist in website
Creation and performance optimization, has been closely monitoring how to integrate AI and personalization into the usa b2b list experience and promotion of institutional and corporate websites , ensuring that they are not only found, but convert visitors into real customers.
The impact of AI on consumption:
Companies with AI-powered personalization: up to 40% more conversions.
Is your website ready for voice search? 8 tips on how to attract more customers!
How these changes impact your digital strategy
most-connected-generation
This is where things start to get really strategic. If you rely solely on Google for traffic , you may have noticed that organic visits have been declining in recent months. Recent studies show that for informational searches, when AI Overview appears in the SERP, the organic CTR drops from 1.41% to just 0.64%.
The situation! in paid ads is also! not! encouraging. Even! when AI Overview! is not displayed! the average! CTR is falling — and the! saturation of traditional ! searches is a reality. On the other hand, brands that appear in AI Overview see their results improve: the paid CTR jumps from 7.89% to 11%, and the organic CTR improves from 0.74% to 1.02%.