What will be the Technology has made the work of marketing teams increasingly efficient, but much more than just productivity, technology allows us to work with data intelligence, automation, machine learning and even virtual reality. Can you imagine how much we have evolved since the time of tube computers until now?
As marketing professionals, we have powerful tools at our disposal that allow us to personalize contact with customers, segment databases so that each customer receives the phone number library offer according to their interests, class, region and much, much more. It is the perfect combination of knowledge and data, generating intelligent marketing. In this article, we bring you a little more about what digital brings to the future of marketing.
In this article we will talk about: What will be the
Technology and marketing: The marketing duo of the future;
Impacts of new technologies on marketing processes ;
Humanization in customer contact: Chatbots, Virtual Assistants and more ;
The marketer of the future.
Technology and marketing: The marketing duo of the future
Marketing is becoming increasingly dependent on the technology area in companies. We have come to understand the importance of using technology to generate data to create intelligent the second is the optimization of the financial campaigns. The focus is not only on sales, but on nurturing more data through the delivery of products and services that are truly interesting to the company’s target audience.
With this, Marketing starts to work with metrics and analyses that allow for continuous improvements in its actions. Furthermore, this combination starts to integrate all the company’s departments in order to move all teams towards a common goal: Innovation. Thus, requiring deep collaboration from all departments.
Impacts of new technologies on marketing processes
With the support of data and technology, we have come to see marketing as a living system of strategies that learns and adapts according to sociological, market and technological changes. And no longer as a machine that needs constant control.
With this new position, a very clear alignment between the sales, IT and marketing areas will be necessary, as they will become agents of change within the company with the material to meet and even anticipate customer needs. I emphasize here that technology is not intended to replace the intellect of the front-end, but rather to be a tool for executing these strategies.
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Customer focus should be the focal point business to consumer reviews the strategy. Some examples of intelligent use of data to implement marketing strategies that have grown exponentially are:
What is Big Data
Volume of structured or unstructured data generated through customer interactions with the company: electronic records, social networks, websites and other sources. When properly interpreted, this data can serve as a basis for decision-makers and marketing and media actions. Find out how Business Intelligence can help your company .
What is Machine Learning
The science of giving computers the intelligence to act without being explicitly programmed. In recent decades, learning machines have driven electric cars, performed internet searches, conversed like humans, and have the ability to constantly improve their recognition of the human genome.