It may be a model of the product. or properties of the product Which still featur major brand names such as the HP Laser Deskjet All-in-One, Merces Benz C Cabriolet. strength The name of the corporate brand enhances the cribility of the brand. Use a more economical budget to promote the corporate brand name with the product brand at the same time. Create a competitive advantage through multiple communication channels. every product will create awareness, image, value and create value for the corporate new markets because it is famous and reliable There is an opportunity to expand new brands.
Make customers remember
But the product must be really good. Suitable for horizontal France B2B List brand expansion more than vertical weakness If the reputation of the organization is not good enough will be an obstacle to the success of the new brand. and existing brands If the new product is not successful It may affect the image of the brand. There is an opportunity to expand the product. or new brands but may not be accept by the general public The more different types of brands there are. more vulnerable. Corporate and product shar branding Virgin Galactic Source: newstalknewsvirgin-galactic-launches-its-first-spaceflight- It is popular that many brands use it.
Affect the product brand
By using the main brand name in front B2C Fax of other brands or other products awareness such as Virgin Galactic, Microsoft Windows. strength Major brands will support and build cribility The product will benefit from the value and image of the main brand as well. The budget for product launches is lower than the above method. Products can add value to major brands. weakness Major brand image may cause confusion in the product If any error occurs May negatively affect the main brand as well Endors branding Source.
