As we know , SEO in 2025 is undergoing a Conclusion – seo major change and the consumer is the one who controls the Conclusion – seo purchasing decision — and they are in several places at the same time, going through different formats, different platforms and varying levels of interaction before taking any action.
Digital presence needs to keep up with this c Conclusion – seo omplexity, as it is no longer enough to have a website and expect it to rank on its own.
You need to have strategic , optimized and adapted content to appear on
Google , YouTube, TikTok, ChatGPT, Instagram, Pinterest, Perplexity, marketplaces and wherever else your audience is searching for or discovering something new.
Because being present where spam database your customer decides — even if it’s off your radar — is what defines who grows, who is ignored and who simply disappears from the map.
Now is the time to stop relying on a single channel.
What is the customer journey?
The customer journey is the path a person takes from their first contact with a brand to the decision to purchase (and beyond). It involves several stages such as discovery, consideration, decision and loyalty, and today it happens how ai is transforming digital marketing across multiple channels — such as Google, social networks, TikTok, YouTube, marketplaces and even AI apps like ChatGPT.
What is the difference between the purchasing journey and the customer journey?
The purchase journey focuses on the process leading up to conversion. The customer journey is broader: it begins before the purchase intention and continues after, including experiences, engagement, and loyalty. In modern SEO, understanding this complete cycle is essential to creating relevant content at each point of contact.
How to map the customer journey?
To map the customer journey, you need to identify: 1) where they discover your brand, 2) what questions and comparisons they znb directory make, 3) what channels they use (e.g. Google, TikTok, Instagram), 4) when they decide to buy, and 5) how they interact again after the purchase. Tools like Google Analytics, heat maps, and surveys help with this process.
How does Google’s AI Overview work?
AI Overview! is an AI-generated! response to ! Google results! that brings together information from different sources to provide a straightforward summary of the answer you’re looking for. It reduces the number of clicks to websites but increases the visibility of brands that are considered trusted sources.