A roadmap, a way forward, a guide,… Ultimately, the communication plan of a company is a document on which to stop and think about the strategy. Only, in this case, it is based only on the strategy for the messages that the brand is going to send through digital channels : blog, networks, web, … Like any guide (spiritual, travel or weight loss, put the example you want here: ______), this one aims to define clear objectives and a fixed course to reach them . In this way, everyone involved knows in which direction they have to row and, above all, why. That there is coherence makes everything flow, that each step is understood, that each of the actions makes sense . And, above all, that the user understands who Antarctica Email List you are, what your identity is, what you offer and what differentiates you from others. As an example of a communication plan, a context must be established, the type of audience, the ideal channels to reach it, what type of messages to use for it, with what intention, how the results will be evaluated … In short, a lot of aspects that will lay the foundations of your entire strategy. Haven’t you ever come across a brand that talks about you on its website, on its social networks and on its blog has a tone that no one recognizes it ? Well, that is very bad. The objective of a communication plan is to have a recognizable identity, a tone, images and a style that are coherent with each other has a prize. Because the user will recognize your brand, they will know who you are and how you do things. And, if he likes what he sees, reads and feels when he listens to you on any digital channel, it may be the beginning (of a beautiful friendship? Also) of a relationship that goes beyond the user-brand to become a client- brand.
It may seem like bullshit to you, but from foolish expenses projects die by the handful . And it is not the thing to throw money, of course. An example of silly spending is running two ad campaigns with messages that do not identify the brand. Or pay a freelancer to blog in a style that has nothing to do with the brand and therefore does not sell . Or that two people run social networks and each one puts the messages they consider, making a mess for the user, who in the end does not buy. Come on, not having a strategic communication plan is expensive.Time is finite. And the work, even more. So if you have a communication and marketing plan that focuses on the important channels for your audience and how to target them to achieve your goals, all the better. That you can always try what works best and change course a little depending on the results? Of course. But if you don’t even know what you want to achieve and you go like a headless chicken, how can you tell the difference between what works and what doesn’t?The previous point links to this. Depending on the channels your audience is usually on, you must choose which ones you want to work with.
But we are not only referring to the networks, but also to the blog or e-mail marketing . These are the 3 key aspects that you must incorporate into your online content plan yes or yes. But there are elements that are also important and that you can incorporate if they are not already determined in the general communication plan of the brand. Key information such as the SWOT analysis or that of the competition are essential to know where you are strong, where you should improve and how other firms in your sector are doing. On the other hand, b2 cfax you can also make a general content calendar. That is, a calendar to know approximately how often you want to publish, what type of publications you want to carry out and with what tone. And, of course, you can also define which KPIs you are going to analyze in each of the channels to know if the publications are working or not. Because if you are not going to analyze whether what you do works or not … what is the point of everything else? All right. You already know what a digital communication plan is and the reasons (strong, weighty, not a yes for the sake of it) why you should have it. Are you going to wait much longer to have yours?