Brands or product brands which the use of the main brand name to endorse There will be connecting the dimensions of the main brands together by Endors-Brands. will give more importance to the secondary brand than the main brand which requires a lot of advertising budget as well House of Brands is the company’s focus or importance on secondary brands. Or various product brands, which are different from the Brand House by the House of Brands, which will be independent of each other in marketing. Requires a large budget to advertise brands and products such as P&G, Unilever. Level of Brand Architecture.
This promotes mutual brand
True corporate branding True Corporate Branding Finland B2B List true corporate brand which is not link to any product Focus on core brands and spend a single branding budget. But there may be some product advertisements on occasion. Classifi as Brand House such as BMW, Virgin, Microsoft, IBM. strength When a company puts a brand name on a product brand will be able to create value and cribility and easy to introduce new products Create a competitive advantage through multiple communication channels. Any product associat with a corporate brand will create awareness, for the corporate brand as well Easy to penetrate new markets because it is famous and reliable.
It may only make the brand
T new brands is even easier. weakness If the B2C Fax reputation of the organization is not good enough It may cause damage. If expanding the brand to do many new businesses, it may negatively affect the image. product expansion or new brands may not be accept by customers Corporate branding with product description HP Deskjet All-in-One Source: amazon.inHP-DeskJet- -Inkjet-PrinterdpB PR Because the product itself does not have its own brand name. Therefore, the name of the organization’s brand or main brand is us in front of all products.