The question is, as it were, to what extent do I want to have a connection with your brand as a person? Consumers who have a high level of involvement with your brand will also act as ambassadors. In short, do consumers want to enter into a (sustainable) relationship with your brand? If this is email data the case, then you are talking about brand loyalty. This is expressed, for example, in repeat purchases or reduced susceptibility to information from competing brands.
A good example are the beer brands of the
Netherlands. For example, a part of the consumers will have a strong preference for a beer brand. Someone who is a big supporter of Grolsch, for example, will not be easily influenced by communication expressions of a competing brand such as Heineken.
The people who are so enthusiastic about your brand are also called ‘Superpromoters’. In my previous article I already gave a short explanation of this. A very handy tool to map your Superpromoters is by means of Leaderboard from Booshaka. You can distinguish your top fans based singapore lead on their activity. It is an app that you can use for your Facebook page. A smart way to get your most active fans out of the crowd and perhaps reward them extra.
super fansAll steps in a row
The steps include a lot of information and it will of course not be easy to create a strong brand node distribution global coverage, within reach experience. Every brand will have to deal with this, while it wants to bind the consumer. Below I have worked out two concrete examples, the brands Zwarte Coffee and OrchidsInfo.