Is it still worth having a blog? Is it an old-fashioned strategy? Not enough social media? These are some of the questions many brands ask when evaluating content production in the context of their digital marketing strategies. The answer is: yes, it still pays to have a blog. Let’s see why. Having a blog is like having a space that centralizes all information related to a brand. It is a way of directing traffic to an institutional website, being a direct channel of communication between the brand and its audience, without intermediaries, which allows the creation of bonds, far beyond a mere purchase and sale relationship.
We cannot deny that producing
Content is time-consuming, but it is an investment that, in the medium and long term, allows you to foster a relationship with the audience. There are, therefore, several advantages to having a blog for any company: – Offer a communication channel both with customers and business partners – Create a relationship with the audience and make life easier for consumers whenever they need information about the brand – They give voice to the brand, sharing their knowledge, values and positioning – They have advantages in terms of SEO, gaining greater relevance in search engines.
Which give preference to new and authentic content
In this way, the brand and its contents gain notoriety – Improve the possibility of notoriety with the media, as they show know-how and share stories – Increase sales potential, allowing you to generate leads that can turn into customers – Help the company stand out from the competition and stay up-to-date on industry news Between generating authority, helping to sell, increasing the likelihood of being noticed in search engines and winning over your target audience, there are several reasons that lead us to think that the existence of a blog is essential for any brand.
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