As seen from the physical personality of our brand Personality Preferences. The brand personality (Brand Personality) clearly will make our brand know how to communicate with outsiders. Through the use of tone, design, use of text and content in various types of advertisements. Take Coca Cola as an example of its happy and fun personality. The stories that are convey through advertisements are focus on fun. the joy of being with family and friends. The use of letters and tones in advertisements emphasizes fun letters and tones. The Mountain Dew drink is adventurous.
It can be consider as
Therefore, brands should clearly define these characteristics. And combine them through various touchpoints, whether websites, applications, emails and other forms Greece B2B List of communication. to reach customer groups Culture Culture is a reflection of a brand’s identity. The culture can be both the creation of culture from within the organization. Including bringing the origin of the brand or product to use And convey through products or services to the target group to be aware. Building a brand culture is another important element of brand identity, with Google being vot the best technology brand for example.
This is the result
That presents a story of resilience Creativity B2C Fax and fun at work through decorating the office to be colorful and inspire work And many other brands that have succe in building a brand culture such as IBM, Apple, Royal Enfield, Harley Davidson, Nike. b where customers expect something from a brand other than the product and service is an indispensable necessity that will result in a lasting bond with our brand. to support what the brand will do in the future Building a good relationship with customers can be built in many ways. And in general, many brands will use the method of offering guarantees and after-sales service.