- Familiarity: Many customers prefer these channels because they have been used for a long time.
- Logging and tracking: Emails and calls allow you to keep a detailed history of interactions.
- Handling capacity: A well-organized team can handle several simultaneous consultations.
Disadvantages of traditional channels:
- Slower responses: Emails can take days to respond to, and calls can require wait times.
- Less real-time interaction: Unlike phone number list instant messaging, communication is not immediate.
- High costs: Phone calls can generate additional costs for the company and its customers.
Instant Messaging vs. Traditional Channels
| Feature | Instant messaging | Traditional channels |
|---|---|---|
| Speed | Immediate response | It may take several hours or days |
| Availability | 24/7 with chatbots | Limited to business hours |
| Interaction | More conversational and closer | More formal and structured |
| Record | You can get lost in long chats | Easy to manage records |
| Cost | Low (use of free apps) | Stop (calls and specialized personnel) |
Why is WhatsApp ideal for your business?
While both approaches have their advantages, WhatsApp Business has become the best option for many businesses due to the best crms for whatsapp 2025 its immediacy, accessibility, and customization.
- 99% message opening rate.
- Automation with chatbots to manage frequently asked questions.
- Integration with tools like B2Chat to centralize support across multiple channels.
- Greater customer conversion, as communication is more fluid and direct.
What is the best option for your company?
There’s no single answer: the best option depends on the type of business, the customers, and the resources available. However, trends show that instant messaging is surpassing traditional channels thanks to its speed and accessibility.
Additionally, some of the belgium business directory benefits of purchasing a plan with us are as follows:
- Send mass emails with the WhatsApp API.
- Create your own templates.
- Export and import databases.
- Analysis of your mass mailings.
- Access from the browser or mobile app.
Do you want to optimize customer service in your company? Implement a multi-channel solution like B2Chat and bring your business communications closer to your customers.