Lowest allow cost of impressions. Show ads to the right target audience at the lowest impression cost. Cost per action What it shows: the cost of visits leads purchases transactions and installs. Formula: Budget Action. a customer shows how much it costs the customer so it’s usually significantly higher than the cost per click in the sales funnel as high as people usually churn after one click. click. CPA is estimat using internally analyz revenue data. For example if after installing the application the customer brings in rubles and the cost per action is in rubles then you can recover the loss even if there are many clicks and the price is low.
Unlike a click that doesn’t guarantee
The number of leads shows the content: the number of all applications orders telephone calls registrations and questionnaires fill by Albania Email List customers. Clue Formula: Count. Like traffic this metric is only useful if it is measur periodically and accumulates statistics. By analyzing the number of leads per month you can build graphs and understand trends. client side through the system webmaster. On the other hand if the order is plac directly in the social network for example via a store the manager can read the data. Conversion Rate What it shows: The percentage of real customers out of the total audience. Formula: unique operand flow. Unique actions mean leads or direct sales. Effectiveness of display and targeting High conversions indicate high-quality tactics and content that encourages purchases.
Typically track leads from the
For calculations you ne end-to-end analytics or to track the origin of orders. Tracking is easier if the transaction takes place directly on the social network simply by counting the number of orders. If social networks direct customers to an offline store it’s difficult. You can use promo codes or surveys but these data won’t help you accurately determine conversion rates. Marketing ROI What it shows: Revenue from promotional investments. Formula: Income Expenditure Expenditure. Formula: Revenue Expense. The original signifies return on investment and is B2C Fax therefore mostly us in business and finance. In terms of marketing they primarily use Marketing ROI or Return on Traffic.
