A few months ago, we decided to contact the best of the A Different Look at Marketing best in the marketing world. The gather some Avengers and find out their opinion on email marketing trends 2025. As a result, we conducted nine interviews, each on average an hour long. The collected 14 pages of expert text and turned them into four articles: we will talk about the death of email (another one), working with data, the right UX and the metric that really matters.
Let’s start with the traditional funeral of the email channel. Sit down, help yourself to some kutia and pour yourself 100 grams. Let’s drink to the repose of the soul… or maybe to health?
Why Email Is More Alive Than Dead
Burying email has become phone number list an annual tradition. If you open any TOP MARKETING TRENDS OF 20XX, you will with a probability of 99.9% see the advice “drop email, no one needs it anymore”, which is not entirely true. According to a study by HubSpot , each email generates $42 with a cost of $1, i.e. the channel’s ROI is 4,200%. Not bad for a corpse, right?
Will Email Kill Innovation?
What exactly is happening?
It’s not just the compilers of such tops who bury email. In the summer of 2021, Apple, along with the announcement and demonstration of iOS 15, introduced one of the new features – a private node. What does this mean:
- All user data – location, time zone, IP address – is essentially encrypted and cannot be analyzed.
- The Open Rate metric has lost its meaning: now all emails that reach an Apple user’s mailbox are automatically opened.
For more while generic ai tools information about this innovation and how the community responded to the announcement, read our article: “Apple Mail Privacy Protection: What the new email feature will affect” .
How did the market react to this?
It is important that Open Rate “died” only on Apple devices and their own email client. But marketers began to worry that other IT giants could make a similar move. As Ivan Ilyin, one of the founders of Email Soldiers, said: “Apple belongs to the kind of companies that are able uae phone number to change people’s behavior patterns . ” This is facilitated by slogans in the style of “you have the right to control your data that marketers use.” However, we will talk about people’s right to control their data next time. Today, we are interested in how the community reacted to the “death” of Open Rate and whether this metric is really so important.