10 mistakes in B2B lead generation [+solutions] You generate leads, but not enough. Or unsuitable ones. This is the case for many B2B companies.
The problem: Many B2B marketers don’t know enough about lead generation .
In this article, you will learn what contributes to the success of your lead generation, where you are missing out on potential and which problems should be avoided.
And so that you can avoid these a complete list of unit mobile number database mistakes in the future, I supplement each of the errors highlighted with solutions that we also recommend to our customers.
1. Your content doesn’t solve problems
Every piece of content you put online has to solve a problem – especially when it comes to lead magnets . By lead magnets we mean high-quality content that is hidden behind a form (” gated content “) and that you only get if you give your data in return.
Such a lead magnet can be marketing team you have a white paper , an infographic, a case study, or, for example, participation in a webinar.
Why would someone download your content
if they don’t get any obvious added value from it or if the content doesn’t help them do their job better?
Solution: Create lead magnets that address the fears, concerns, problems and worries of your potential customers
For example, use the Big 5 topics from the book “They Ask, You Answer” by Marcus Sheridan and produce content on: Bonus tip: Create lead magnets to solve “upstream” problems of your customers or your offer
Often your customers must first solve chine directory other challenges before they can use your product or service.
For example, if you are a real estate agent, your clients may face challenges such as:
You need to take good photos of your house or apartment.
They have to renovate before they can sell.
You have to make several drawings of your house.
As a real estate expert, you can provide assistance with all of these “upstream” problems and offer instructions or even a consultation, for example. These are your lead magnets.
2. You don’t promote your content
What use is the best content if no one sees it? A common mistake in lead generation is that companies invest a lot of money in creating white papers, e-books, infographics, etc. and then save on distribution or content promotion . Or they don’t even think about distribution.
Solution: Use organic and paid opportunities
Promote your lead magnets in paid and organic ways. Paid ways through social media and organic ways by including them in your blog posts and newsletters.
For example, you can find out how to promote content really well on LinkedIn in this episode of our podcast ” No leads, no fun “: