Remember when this seemed to be only for currents of change, dramatic PowerPoint presentations, and pretty sunset pictures? Well, that reality has completely changed and today it is an important tool for companies, particularly with regard to the relationship with employees, suppliers and mainly with customers.
Beyond having gained a place in the world’s routine, it is worth remembering that it is accessible since the emergence of smartphones and has now absorbed a large part of Internet access. If that tool is so important, it is clear that your company needs to be careful when using it to interact with its public, right?
If your answer is negative
dear friend, it means that you need (urgently!) a review of your concepts and rethink how the responses to company emails are. Start by taking a few minutes out of your day to check what we are going to say now:
The importance of email
Keep in mind that it doesn’t matter if your business is virtual or not. Being prepared to talk with your client or potential client by email (as well as all forms of service) must be one of the company’s priorities.e-mailIf you’re still not convinced, here are some of the advantages of using email correctly to talk to your customers:
It formalizes the communication, because what is said is recorded. This protects both the company and the customer, as well as avoiding headaches between what he “said and didn’t say”, which is completely unnecessary.
They do not have telephone costs, Skype credits, letter sending, etc;
It’s practical. Think about how simple and fast it is to open, read and reply to an email;
It is didactic, because nothing better than a well-detailed email or explaining some practice step by step, for example.
These are just some of the advantages: our article today will give you some essential tips to make it more effective.
For you to establish a healthy relationship with your customers using email, it is essential to have organization as a priority in your day. Some tips to help you are:
Clean your inbox every day. But do not do it randomly and do not delete any email. File them as you resolve the situations dealt with.
Create reminders to send emails that you UK Phone Number have promised, as well as calls and meetings. Schedule your emails so as not to leave your expected client; Commit to the deadlines already defined.
Define priorities, so when you open the inbox, respond to emails according to that definition.
Separate and limit a time to take care of your email, even if that means leaving some emails for later. If you read and answer emails throughout the day you will not do more of your routine, so it is important to separate that time every day, so that no customer is left without a response.
2. Think carefully about the subject of the email
The subject is the title of the email. Therefore, just as when defining the title of an article, nothing to embellish too much when you need to create the subject of your email.
Think that the client receives several emails throughout the day and you will compete for their attention with newsletters, stores, promotions, competing marketing emails, personal emails, etc. This is why you must be capricious when thinking about the subject of your email.
Keep in mind 3 essential points for this:
What is the central theme of the email?
It is urgent?
Is it attractive enough?
If the matter meets these three requirements, you can send it!
3. Attention when writing a support email
First, do an exercise of putting yourself in the customer’s shoes. If your company intends to offer a quality product or service, it positions itself as a serious and consolidated company in the market, with a first-class team. But, if you send an email with errors in Spanish, abbreviations or acronyms (the famous “tmbn” “q”, among other typical of informal conversations) what will it represent? Well, at least a certain inconsistency between promise and delivery, isn’t it the same? Therefore, after writing an email, be careful and do a little proofreading before sending it to your client.